LANXESS introduces its new red pigments at ABRAFATI 2015

In addition to its current extensive portfolio of inorganic pigment products, specialty chemicals company LANXESS will be displaying its new red shades at ABRAFATI 2015, held from October 13th to 15th in São Paulo, Brazil. The Inorganic Pigments business unit is getting ready to the opening of a new production plant in Ningbo, China in November. The new red shades, known as "New Red", will be marketed globally under the trusted Bayferrox brand name and represent a further expansion of the product portfolio of the world's largest iron oxide producer.

The new plant for iron oxide red pigments in Ningbo, which has been built to the latest modern environmental standards, is being designed for an initial annual synthesis capacity of up to 25,000 metric tons. On the same site, LANXESS is now also erecting a mixing and milling complex for pigments, which will add an annual capacity of 70,000 metric tons.

"The trend towards urbanization is driving the demand for environmentally friendly, sustainably-produced iron oxide pigments. With our new facility in
China, we are expanding both our global production network and our product line. We can thereby continue to grow with our customers and remain a reliable partner," says Jörg Hellwig, head of the Inorganic Pigments business unit.

In the Ningbo Chemical Park, the company will for the first time employ optimized newly developed process, in which improved water treatment and waste gas purification ensure a high level of environmental compatibility. Compared to all currently available iron oxides, the innovative and sustainable manufacturing process produces the brightest and most yellowish red pigments.

Effective milling reduces the proportion of aggregates and agglomerates, which makes it possible to wet the pigments quickly during incorporation into color systems. The “New Red” pigments exhibit very good color stability during milling, even with the use of agitator mills. Their resistance to heat is extraordinarily good.

Detailed information on the new red pigments will be provided in the presentation entitled "The reddest iron oxide pigments ever”, which will be given by Stephan Spiegelhauer, head of the IPG Global Competence Center Paints & Coatings on October 13th at 1:45pm, at the International Congress, an event held simultaneously with ABRAFATI 2015.

LANXESS' Inorganic Pigments business unit is the world's largest manufacturer of iron oxides and a leading producer of inorganic pigments based on chromium oxides. IPG has sites in Krefeld-Uerdingen, Germany; Porto Feliz, Brazil; Starpointe Burgettstown, United States; Branston, United Kingdom; Vilassar de Mar, Spain; Sydney, Australia; Shanghai and, from 2016, in Ningbo, China. The IPG business unit is part of LANXESS’ Performance Chemicals segment, which recorded sales of EUR 2.3 billion in fiscal year 2014.

Detailed information can be found on the Internet at www.bayferrox.com.

About LANXESS
LANXESS (www.lanxess.com.br) is a leading specialty chemicals company with sales of EUR 8.0 billion in 2014 and about 16,600 employees in 29 countries. The company is currently represented at 52 production sites worldwide. The core business of LANXESS is the development, manufacturing and marketing of plastics, rubber, intermediates and specialty chemicals. In Brazil, LANXESS is represented through its 10 business units, with about 1,000 employees, five production sites, laboratories and offices in the cities of São Paulo and Porto Feliz (state of São Paulo), São Leopoldo and Triunfo (state of Rio Grande do Sul), Duque de Caxias (state of Rio de Janeiro) and Cabo de Santo Agostinho (state of Pernambuco).

LANXESS is a member of the leading sustainability indices Dow Jones Sustainability Index (DJSI World and DJSI Europe) and FTSE4Good.

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